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GEL-NYC "PLEASURES" is a unisex sneaker collaboration between ASICS and the PLEASURES brand, combining classic design with modern technology. The upper of the shoe is made of Barely Rose and Lavender Glow textile material, creating a fresh and dynamic look. The ASICS signature stripe logo is placed on both sides, adding a highlight to the product. GEL™ technology under the sole effectively absorbs shock, providing a comfortable feeling when moving. The shoe is released on October 11, 2024